FOR IMMEDIATE RELEASE
Atlanta – KB Sports Media Group has announced a new partnership with Gwinnett County Parks and Recreation to launch a Street Hockey League later this year, expanding access to organized hockey programming for adult participants in the Atlanta area.
The league will introduce structured street hockey programming designed to create an accessible entry point for new players while offering competitive opportunities for those with prior hockey experience.
Under the partnership, KB Sports Media Group will lead league development, program coordination, and scheduling, while Gwinnett County Parks and Recreation will manage registration, marketing, and facilities. Additional details regarding league format, registration timelines, and launch timing will be announced later this year.
All league games will be broadcast on KB Sports Network, providing expanded visibility for participants, teams, and sponsors while showcasing community based hockey programming across the region.
“This partnership is about creating access and building something sustainable for the community,” said LaKisha “KB” Brooks, Executive Director and Senior Reporter, KB Sports Media Group. “Street hockey lowers the barrier to entry and allows people to experience the game without needing a traditional rink. Our goal is to grow the sport, bring people together, and establish a league that reflects the energy of the Atlanta area.”
The Street Hockey League is expected to serve adult participants and will act as a foundation for future programming and expansion.
Sponsorship and Partnership Opportunities
Sponsorship, partnership, and advertising opportunities are available for brands, organizations, and businesses interested in supporting the league, broadcasts, and community engagement initiatives. Opportunities include on site visibility, digital and broadcast integration, and branded league activations.
About KB Sports Media Group and KB Sports Network
KB Sports Media Group is a sports broadcasting, sports media, and sports programming organization focused on live event coverage, original content, and the development of community based sports leagues and initiatives. Through KB Sports Network, the company produces and distributes live game broadcasts, league programming, and original sports content across digital platforms.
In addition to media coverage, KB Sports Media Group develops and operates sports leagues and programs in partnership with local organizations, providing structured competition, scheduling, and programming while expanding access to emerging and underrepresented sports. These initiatives are designed to connect athletes, fans, sponsors, and communities through participation, visibility, and storytelling.
About Gwinnett County Parks and Recreation
Gwinnett County Parks and Recreation provides recreational programs, facilities, and services that enhance quality of life for residents throughout Gwinnett County.
Media and Partnership Contact
LaKisha “KB” Brooks
Executive Director and Senior Reporter
KB Sports Media Group
Email: lakisha@kbsportsmedia.net
Website: https://kbsportsmedia.net
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